Data processing through social networks

We maintain publicly accessible social media profiles. You can find the social networks we use in detail below.

Social networks such as Facebook, Twitter, etc. can usually comprehensively analyze your user behavior when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-relevant processing operations. In detail:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account on the respective social media portal. In this case, this data is collected, for example, via cookies that are stored on your device or by recording your IP address.

With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be shown to you inside and outside of the respective social media presence. If you have an account with the relevant social network, interest-based advertising can be displayed on all devices on which you are logged in or were logged in.

Please also note that we cannot understand all processing processes on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and data protection regulations of the respective social media portals.

LEGAL BASIS

Our social media presence is intended to ensure the broadest possible presence on the Internet. This is a legitimate interest within the meaning of Article 6 (1) (f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases that must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a GDPR).

RESPONSIBLE AND ASSERTION OF RIGHTS

If you visit one of our social media sites (e.g. Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered by this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaint) both. us as well as against the operator of the respective social media portal (e.g. Facebook).

Please note that despite our shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options depend largely on the corporate policy of the respective provider.

STORAGE DURATION

The data we collect directly via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your device until you delete them. Mandatory legal provisions – especially retention periods – remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data protection declaration, see below).

SOCIAL NETWORKS IN DETAIL

FACEBOOK

We have a profile on Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. According to Facebook, the collected data will also be transferred to the USA and other third countries.

We have concluded a joint processing agreement (Controller Addendum) with Facebook. This agreement specifies which data processing operations we or Facebook are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings yourself in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Details can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

INSTAGRAM

We have a profile on Instagram. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

Details on how they handle your personal data can be found in Instagram’s privacy policy: https://help.instagram.com/519522125107875.

VIMEO

We have a profile on Vimeo. The provider is Vimeo, Inc., 555 West 18th Street, New York 10011, USA.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on “legitimate business interests”. Details can be found here: https://vimeo.com/privacy.

Details on how they handle your personal data can be found in Vimeo’s privacy policy: https://vimeo.com/privacy.

YOUTUBE

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in YouTube’s privacy policy: https://policies.google.com/privacy?hl=de.

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